The picture that then emerges is that of an exodus of devout young artists who are avoiding signing with CCM labels in favor of ​‘secular’ ones. The reason: they have discovered that the surest way to have their messages made irrelevant by the mainstream culture is to accept the marginalizing term ​‘Christian artist’ and sign with Christian labels. They know that Christian music as its own unique genre will not affect a post-Christian culture trained to resist such efforts. But people of faith working in every musical style — jazz, pop, rock, R&B, etc. — quite possibly will.” (Excerpt from ​“Is There Really a Christian Music Boom?” — props to Christianity Today.)

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