Earlier today, My Bloody Valentine posted this tantalizing message on their Facebook page: “We are preparing to go live with the new album/website this evening. We will make an announcement as soon as its up.” And then, just a few hours later, they announced that the new album, titled simply MBV, was available for purchase on their new website. Fans who had been waiting years, if not decades, for the new album immediately swarmed the new website, and Kevin Shields subsequently broke the Internet.
Over on Twitter, fan reactions ran from excited and anxious to amused and frustrated, and as the website continued to remain offline for many (myself included) and reports of purchasing difficulties began to surface, the snark began to billow forth like clouds of swirling, overdriven guitar noise. Here are some of the best, funniest, and/or snarkiest tweets from MBV fans as they waited for the new album (which, as I write this, I am actually listening to).
and then creation records duped millions of MBV fans into DL'ing a shaky bootleg of the 'entourage' movie in the raddest prank of all time— rob harvilla (@harvilla) #
What will be the most fun about the new My Bloody Valentine will be all the definitive insta-opinions offered after a quick 20-minute listen— Stephen Thomas Erlewine (@sterlewine) #
Nearly everybody who is anxious to get the new My Bloody Valentine at midnight did not buy Loveless the day it was released.— Stephen Thomas Erlewine (@sterlewine) #
“Grandpa, tell us again about that time you tried to download that old My Bloody Valentine album.”— Bruce Levenstein (@BruceLevenstein) #
MBV managed to use the web to recreate the feel of a long line at a Tower Records midnight sale waiting for the stoner clerk to show up— Marc Masters (@Marcissist) #
The new album is now (finally!) available for purchase, so it looks like Kevin Shields et al. have worked out the website kinks. Part of me finds it hard to believe that I’m actually listening to some honest-to-goodness new My Bloody Valentine material after waiting for so long, through so many delays, rumors, false starts, etc. I’ll hold off on offering any “definitive insta-opinions,” though, until I’ve listened to it a few times and really let it soak in.
Of course, it’s really easy to hold off on offering any “definitive insta-opinions” when you forget your headphones at work. The only thing worse than waiting nearly 20 years for the new My Bloody Valentine album is waiting nearly 20 years for the new My Bloody Valentine album, buying and downloading it, and realizing you have no way to listen to it in any way close to how it ought to be heard.
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I've also written for Christ and Pop Culture, ScreenAnarchy, Filmwell, and Christian Research Journal. I pay the bills by creating beautiful user interfaces and websites for Firespring and Red Bicycle.