The Dark Side

This particular tie-in happens to be very sweet and delicious, and plays on my chocoholism like a Jedi mind trick.

Yes, yes, yes… I realize that it’s merely one more in a long line of shameless tie-ins/merchandising schemes allowing George Lucas to milk just a few more dollars from his cash cow, er, modern mythology. Unfortunately for my cynicism, this particular tie-in happens to be very sweet and delicious, and plays on my chocoholism like a Jedi mind trick.

Unfortunately, it’s next to impossible to find the “Dark Side” (read: dark chocolate) M&Ms anywhere in Lincoln. Renae and I spent several hours one weekend driving all over town, to no avail. Luckily, the drugstore near my office had them in stock, and I picked up a couple bags. And wouldn’t you know it, a few days later, they were all sold out, leaving only those namby-pamby milk chocolate “Jedi” M&M’s for the suckas.

Somehow I doubt the dark chocolate M&M’s will stick around once Revenge of the Sith has come and gone, which means I’ll need to stock up on a few more bags ASAP. Seriously, whoever came up with this idea at Mars deserves a raise, and frankly, I’m a little surprised it hasn’t been done before (AFAIK). I haven’t been this excited about candy in a long time, and nearly everyone who tries them freaks out in a big way.

On a design sidenote, I have to say that I really like the color scheme of the dark M&M’s. They provide a nice contrast to the normal kind, and those dark, rich colors are quite intoxicating in their own way.


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