What happens when the trailer for a film about a couple of video store clerks who remake all of their store’s VHS tapes when they’re suddenly erased itself becomes erased somehow?
Normally, that’d be a rather nonsensical question, but if you’re dealing with Michel Gondry — cinema’s current reigning mad genius — then you end up with a work of genius like this one:
For comparison’s sake, watch the original official trailer below:
Be Kind Rewind will be released February 22, 2008.
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I've also written for Christ and Pop Culture, ScreenAnarchy, Filmwell, and Christian Research Journal. I pay the bills by creating beautiful user interfaces and websites for Firespring and Red Bicycle.