Be Kind Rewind Trailer Gets Sweded

What happens when the trailer for a film about a couple of video store clerks who remake all of their store’s VHS tapes when they’re suddenly erased itself becomes erased somehow?

Normally, that’d be a rather nonsensical question, but if you’re dealing with Michel Gondry — cinema’s current reigning mad genius — then you end up with a work of genius like this one:

For comparison’s sake, watch the original official trailer below:

Be Kind Rewind will be released February 22, 2008.