Does Christmas need saving?

The Thomas Society addresses ​“Save Christmas” campaigns:

I hate it when people cheapen Christmas by doing stupid ​“Save Christmas” campaigns. If Christmas needs us to save it by having bumper stickers, listening to Bill O’Reiley’s [sic] rants, or boycott business’ who use ​“Happy Holidays,” then Christmas is not worth saving. It will have become one more useless idol. An idol that would have us participate in it’s rituals by buying as much crap as we can from retailers who obviously care about Jesus because they put Merry Christmas in their advertisements.