According to Sigur Rós’ website, the band will be taking over the front page of YouTube on March 7, 2008. And during those 24 hours, you’ll be able to watch Heima — the band’s acclaimed tour documentary — in its entirety.
In addition, the winning entries in the “Minn Heima” contest — in which participants could re-edit extra footage from Heima and create their own documentaries — will be spotlighted on YouTube’s homepage.
Anyone who has seen Heima will know that YouTube is far from the ideal format in which to watch the film. There’s no way that viewers will get the full effect of the film’s amazing visuals and cinematography via streaming video. That being said, this is certainly an intriguing exercise, both artistically and commercially. And the “Minn Heima” videos could be potentially interesting.
In other Sigur Rós news, the band is currently working on their next album, which is tentatively scheduled for a late spring or early summer release.