Bravia Bunnies

Sony earned a lot of acclaim for the first ad for their “Bravia” line of televisions, which featured 250,000 bouncing balls and José González’ cover of The Knife’s “Heartbeats.” Their second ad, directed by Jonathan Glazer, featured a high-rise, lots of paint, and a dancing clown.

Their latest ad, entitled “Play-Doh” is even more surreal, with 2.5 tons of clay and lots of rabbits doing what rabbits do best — hopping around New York, multiplying, and then merging to form a giant fish tail.

You can also watch a hi-res version of the commercial here.