Brand New discusses the recently unveiled Walmart rebrand

Brand New discusses the recently unveiled Walmart rebrand:

The wordmark is nice and friendly and has enough customization to feel more proprietary than out-of-the-box. The new icon, however, is very questionable. It reflects technology start-up or telecommunications company before it does discount retailing that will make anyone live better. Sure, it might represent a flower or a sun, but the execution is too modern and cold to be seen as a natural element.

I bet Walmart will be rebranding in about 10 years, if not sooner: the new logo is pretty bland and generic, and is going to look dated sooner rather than later.