Bandcamp: “Every day, fans are buying music that they specifically set out to get for free”

Some good stuff from Bandcamp, my favorite online music service (emphasis mine):

A few months ago, we began tracking the starting point of every sale that happens on Bandcamp. In the course of looking at the data (which we’re using to help us plan out what to do next), we’ve noticed something awesome: every day, fans are buying music that they specifically set out to get for free.

[…]

We see these sales as proof that Bandcamp can effectively compete with filesharing and other free distribution platforms by a) giving fans a clear, easy way to directly support the artist, and b) offering them a better user experience. Our favorite recent example of this was an $8 sale that started with the search “milosh flac -torrent.” So here was a fan looking for a Milosh record, wanted a high quality flac, but didn’t want to have to sift through a bunch of torrent sites. And that led them right to Bandcamp, and right to putting money in the artist’s pocket. Beautiful.

Beautiful, indeed.