Those lovable folks over at Asthmatic Kitty Records have adopted critic-based pricing:
…while we were reading Pitchfork’s review of Grampall Jookabox’s new album, Ropechain, we started to wonder: who’s thinking about the music critics here? Everyone is looking to the consumer for guidance on pricing in an Internet-driven world, but don’t music reviewers deserve some attention?
Today we are officially experimenting with what we call the Critic-Based Pricing Structure. Instead of selling Ropechain for our standard $10, or letting consumers pick their own price, we have let Pitchfork determine the price. Pitchfork gave Ropechain a 5.4. So, for the next 54 hours, Grampall Jookabox’s Ropechain album is available for just $5.40 (+S&H). That’s right, $5.40.
They even made a music video for Grampall Jookabox’s “Let’s Go Mad” to commemorate the occasion.
Read more about Asthmatic Kitty Records.
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I've also written for Christ and Pop Culture, ScreenAnarchy, Filmwell, and Christian Research Journal. I pay the bills by creating beautiful user interfaces and websites for Firespring and Red Bicycle.