AppStorm: The Evolution of Apple.com

AppStorm explores the evolution of Apple’s website. What I find most interesting about the process is that the basic design and layout has remained relatively unchanged since 2000 (i.e., a simple top menu, dominant-yet-tasteful “glamor shots” of Apple’s products and services, lots of whitespace). But at the same time, there’s no doubt that the homepage has grown increasingly refined over the years.