I just got my copy of the Slowdive comp (the one Pitchfork raved about a few days ago) from the good folks at Tonevendor, and it’s wrapped up so prettily — with a bow, candy cane, “Thank You” note, etc. — that I almost don’t want to touch it. Which is so hard to do because it is, after all, Slowdive.
For whatever reason, I’ve found myself feeling rather cynical as this holiday season begins, which makes a seemingly insignificant gesture like this all the more appreciated.
I know it doesn’t seem like much at all, but think about it. I’m assuming that, between running an online mailorder site as well as a real, brick-n-mortar store, the Tonevendor folks are up to their ears in unpacking, shelving, boxing, and shipping CDs. And yet they still took a few extra minutes to pretty up a CD that was going to be stuck in an envelope and mailed to someone halfway across the country.
I don’t know about you, but that means something to me. Thanks guys.